New Chapter® is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, highly processed and “purified” oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature’s bioavailable, effective, and whole profile of beneficial fatty acids and nutrients. Omega Oils & Optimal Health Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7 and 9’s, often referred to as “good fats.” These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye, and kidney tissues.* They have been shown to benefit cardiovascular, immune system, brain, and digestive health. The dull, yellow hue of conventional fish oils is symbolic of “purified” products. In the chemical processing required for aging or tainted fish stocks (to remove toxins, PCBs, heavy metals, etc.), many beneficial compounds that give fresh, whole fish oil its vibrant color can be destroyed and lost forever. Wholemega, however, delivers an oil that is striking in color – similar to what you’d see in the whole salmon fillets found in any natural fish market. The brilliant hue in Wholemega comes from Astaxanthin – an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds – including naturally occuring Vitamin D. In fact, this whole oil is delivered from a government inspected FOOD GRADE facility. The Benefits of Whole Wholemega™ is a true expression of nature’s wisdom. By using only sustainably caught Alaskan salmon – among the world’s cleanest and most pure fish stocks – an extra virgin, low heat process is all that’s required to deliver nature’s intelligence and the whole complement of omega fatty acids, while still guaranteeing optimal purity. “Food Grade” Wholemega is extensively tested for detectable contaminants that must be distilled out of other fish oils. Effectiveness For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g. modulate inflammation) and increases membrane fluidity.* As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) – allowing the fish oil to provide its beneficial effects. A human clinical study (shown in chart to the right) demonstrates the change of Omega-3 fatty acid content (EPA & DHA) in cell membranes (PBMC) after consuming Wholemega. Additionally, Wholemega has been shown to down regulate arachidonic acid (AA); helping to restore the natural balance of Omega-3 (EPA) to Omega-6 (AA) fatty acids.* Data also indicates Wholemega may down regulate C-Reactive Protein - a key marker for heart health - and help maintain healthy cholesterol levels already within a normal range.*

Suggested use 500 mg: Two softgels two times daily. For best results, take two softgels immediately before your two largest meals. 1000 mg: One softgel two times daily. For best results, take one softgel immediately before your two largest meals.

Supplement facts 500 mg: 4 softgels and 1000 mg: 2 softgels Other ingredients: Fish oil (100% wild Alaskan salmon), Botanical Antioxidant Stability System (extracts of rosemary, organic oregano, and organic sunflower oil), and natural mixed tocopherols. Capsule: Gelatin, glycerin, and water. Naturally gluten free. Store in a cool, dry place. DO NOT REFRIGERATE. Amount Per Serving %DVCalories20 •Calories from Fat18 •Total Fat†2000 mg 3%Saturated Fat†480 mg 2%Monounsaturated Fat840 mg •Polyunsaturated Fat680 mg •Cholesterol†15 mg 5%Vitamin D†100 IU 25%Total Omega-3 Fatty Acids500 mg •EPA (Eicosapentaenoic acid)180 mg •DHA (Docosahexaenoic acid220 mg •Other Omega-3 Fatty Acids (Docosapenthenoic Acid, Linolenic Acid, Heneicosapentaenoic Acid)100 mg •Total Omega-5 Fatty Acids (Myristoleic Acid)1 mg •Total Omega-6 Fatty Acids (Linoleic Acid, Octadecatetraenoic Acid, Arachidonic Acid)140 mg •Total Omega-7 Fatty Acids (Palmitoleic Acid)100 mg •Total Omega-9 Fatty Acids (Margaroleic Acid, Oleic Acid, Eicosatrienoic Acid, Gadoleic Acid, Erucic Acid, Nervonic Acid)660 mg •Astaxanthin6 mcg • Sustainable and Naturally Pure Wholemega™ is sourced from 100% sustainably caught Alaskan wild salmon oil – from fisheries recognized for ocean stewardship and sustainability. The oil in Wholemega is so pure and untainted, it is delivered from a “food grade”, government inspected facility. It’s our promise of healthy, and pure, food to you. Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on your calorie needs.

Caution: As with any dietary or herbal supplement, you should advise your health care practitioner of the use of this product. If you are nursing, pregnant, or considering pregnancy, you should consult your health care practitioner prior to using this product.