NOW® Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested.  Whey protein contains a high concentration of Branch Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.*  These qualities make NOW® Whey Protein Isolate an ideal supplement for active individuals.

Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

Since 1968, NOW® has earned a valued reputation for producing quality products at reasonable prices.  Our Quality Assurance and Quality Control teams of certified nutritionists, chemists and technicians thoroughly evaluate all products, processes, packaging and sources.  Our responsibility and pledge is to honestly and accurately label quality products that are fresh, potent and effective.

Other delicious flavors available: Chocolate & Strawberry

What is Whey Protein and how is it processed?

Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but very low in fat. Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.

Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears you have three different types of Whey Protein. What is the difference?

NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.

Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.

Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.

Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!

Serving Size: 2 Level Scoops (62 g)

Servings Per Container: 13

Amount Per Serving % Daily Value

Calories    230      

Calories from Fat    5      

Total Fat    0.6 g    <1%*   

Saturated Fat    0.4 g    2%*   

Trans Fat    0 g    †   

Cholesterol    9 mg    3%   

Total Carbohydrate    7 g    2%*   

Sugars    5 g    †   

Protein    50 g    100%*   

Calcium    255 mg    26%   

Sodium    90 mg    4%   

Potassium    350 mg    10%   

Stevia rebaudiana Extract (Leaf)    75 mg    †   

TYPICAL AMINO ACID PROFILE          

Essential Amino Acids    mg Per 62 g Serving      

L-Isoleucine    3182 mg      

L-Leucine    5818 mg      

L-Lysine    5512 mg      

L-Methionine    960 mg      

L-Phenylalanine    1466 mg      

L-Threonine    4494 mg      

L-Tryptophan    1074 mg      

L-Valine    3341 mg      

Non-Essential Amino Acids         

L-Alanine    2727 mg      

L-Arginine    1011 mg      

L-Aspartic Acid    5773 mg      

L-Cysteine    1188 mg      

L-Glutamic Acid    10,972 mg      

Glycine    807 mg      

L-Histidine    744 mg      

L-Proline    3261 mg      

L-Serine    2796 mg      

L-Tyrosine    1523 mg      

Total    56,649 mg      

* Percent Daily Values are based on 2,000 calorie diet.

† Daily Value not established.

Suggested Usage:  Add 2 level scoops (62 g) daily to 12-16 oz. of cold water, milk, or your favorite juice and blend. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit.  Please note the additional calories and nutrients provided by the above ingredients.

Ingredients:  Cross-Flow Microfiltered Whey Protein Isolate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins and Glycomacro Peptides), Fructose, Natural Flavors, Xanthan Gum, Soy Lecithin and Stevia rebaudiana Herbal Extract.  Contains milk and soy derivatives.

Contains no:  salt, yeast, wheat, gluten, egg, shellfish or preservatives.

Notice: Use this product as a food supplement only.  Not intended as a meal replacement.

Disclaimers:  *This statement has not been evaluated by the FDA.  This product is not intended to diagnose, treat, cure or prevent any disease.

This product is sold by weight not volume.

Store in a cool, dry place.  Please Recycle.