NOW® Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested.  Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.*  These qualities make NOW® Whey Protein Isolate an ideal supplement for active individuals.

What is Whey Protein and how is it processed?

Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but very low in fat. Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.

Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears you have three different types of Whey Protein. What is the difference?

NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.

Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.

Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.

Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!

Serving Size: 2 Level Scoops (62 g)

Servings Per Container: 13

Amount Per Serving % Daily Value

Calories    230      

Calories from Fat    5      

Total Fat    0.6 g    1%*   

Saturated Fat    0.4 g    2%*   

Trans Fat    0 g    †   

Cholesterol    9 mg    3%   

Total Carbohydrate    7 g    2%*   

Sugars    5 g    †   

Protein    50 g    100%*   

Calcium    255 mg    26%   

Sodium    90 mg    4%   

Potassium    350 mg    10%   

Stevia rebaudiana Extract (Leaf)    75 mg    †   

TYPICAL AMINO ACID PROFILE         

Essential Amino Acid    mg Per 62 g Serving      

L-Isoleucine    3182      

L-Leucine    5818      

L-Lysine    5512      

L-Methionine    960      

L-Phenylalanine    1466      

L-Threonine    4494      

L-Tryptophan    1074      

L-Valine    3341      

Non-Essential Amino Acids         

L-Alanine    2727      

L-Arginine    1011      

L-Aspartic Acid    5773      

L-Cysteine    1188      

L-Glutamic Acid    10,972      

Glycine    807      

L-Histidine    744      

L-Proline    3261      

L-Serine    2796      

L-Tyrosine    1523      

Total    56,649 mg      

* Percent Daily Values are based on 2,000 calorie diet.

† Daily Value not established.

Suggested Usage: Add 2 level scoops (62 g) daily to 12-16 oz. of cold water, milk, or your favorite juice and blend. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit.  Please note the additional calories and nutrients provided by the ingredients.

Ingredients: Cross-Flow Microfiltered Whey Protein Isolate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins, and Glycomacro Peptides), Fructose, Natural Flavors, Xanthan Gum, Natural Color, Soy Lecithin, Malic Acid and Stevia rebaudiana Herbal Extract.  Contains milk and soy derivatives.

Contains no:  salt, starch, yeast, wheat, gluten, egg, shellfish or preservatives.

Notice:  Use this product as a food supplement only. Not intended as a meal replacement.

This product is sold by weight not volume.

Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy.

Disclaimers:  *This statement has not been evaluated by the FDA.  This product is not intended to diagnose, treat, cure or prevent any disease.

Store in a cool, dry place.  Please Recycle.